You are not a pharmacist until you read this book. Nor are you a doctor, lawyer or Indian chief. Every historian, military expert, and anyone with intellectual curiosity will feel compelled to read it.

Those who have read Ayn Rand, George Orwell and Plutarch will include this tome as a lifetime "must read".

Sadly, it is currently out of print.

I first picked up this book in the bargain bin at my college bookstore for only $1.00. It is probably the most interesting non-fiction book I have ever read. Even though it concentrates on the trials and tribulations of aspirin, it gives an interesting picture of over-the-counter drug marketing and promotion during the 20th century. The book is well researched, with liberal footnotes.

The main storyline for the book is about the story of Farbenfabriken Bayer (later IG Farben and Bayer AG) and Sterling Drug, the US owners of the Bayer name (they bought it during an auction of German properties during WWI) It well documents the battle between the two owners of the Bayer name for the Bayer tradmark; a battle that lasted well over 60 years.

One unexpected part of the book was the chapter regarding drug marketing in Latin America. The techniques used there in the mid-20th century closely resemble the patent medicine hucksters in America in the late 1800's.

About the last fourth of the book is dedicated to the recent surge in discoveries of aspirin's use for heart-attacks, stroke, and other clotting related disorders. This is probably the most dry part of the book, but it is still pretty good.

In conclusion this is an excellent book for anyone interested in the history of the drug industry or mass marketing.

My company recently entered into contract negotiations with a company in China. I found this book to be very helpful and informative as we went through this process.

I found Mr. Foster's book to be an insightful analysis of the need for increased cultural sensitivity both in and out of the world of business. His descriptions of various cultural practices and norms are fascinating and informative. A highly readable book;I look forward to future works by this cross cultural expert.

INSTRUCTIONS:

Windows: Double click BBoys_Install.exe and choose where you want to save the file "BBoys_screen.exe".

Run "BBoys_screen.exe" to install it. To adjust the settings, to the 'START' menu, choose settings/control panels/display, and click on the "Screen Saver" tab.

A Year 2000 Compliant product from Microsoft will not produce errors processing date data in connection with the year change from December 31, 1999 to January 1, 2000 when used with accurate date data in accordance with its documentation and the recommendations and exceptions set forth in the Microsoft Year 2000 Product Guide, provided all other products (e.g., other software, firmware and hardware) used with it properly exchange date data with the Microsoft product. A Year 2000 Compliant product from Microsoft will recognize the Year 2000 as a leap year.

Bionic eTeamwork carves new ground for me. Dr. Kostner has proven herself knowledgeable and well connected, given the array of businesses who have shared their stories with her. Her access to how teams in the virtual age have succeeded is very useful.

Her main point is: technology without the human element can never reach its potential. But if we merge human priorities with technology, you can achieve the "super" leverage of the bionic. Not all of us will be Steve Austins, obviously, but we can certainly use this book to make our team collaborations much more effective -- faster.

Another significant point is the challenge of speed - how can distance teams work as fast as teams sitting within the same conference room? Dr. Kostner shows how distance teams can achieve at least the same speed of decision making and collaboration as on site groups - and may even work with greater productivity.

Dr. Kostner's style is well paced - she gives down to earth, doable guidance. This is a must read for leaders and team contributors who are looking to up their own ante in terms of their collaboration and team effectiveness.

Dr. Kostner latest book, Bionic eTeamwork is much different from her last one, Knights of a Teleround Table. In the last one she wrote a business novel about King Arthur mentoring someone across time on virtual teams. A quick and entertaining read, it delivered a good message, but lacked the practical application I look for.

In her new book, Bionic eTeamwork, she has abandoned the business novel and gone to telling stories of successful eteams that have really achieved extraordinary results. Her theme is similar (the importance of the human element), but she seems a lot more inclusive of the technology. As she states at the beginning "we have the technology" ala Steve Austin and she goes on to tell us we need to humanize the way we use it.

I'm more of a left brained person so let me tell you what I really like about this book. Whenever I go through a business book I like to highlight it and then I pull all the highlights out and type them out for later review (sort of my own cliffnotes). Almost every page has a a sentence or two of an important statement on the margin in a grey box. Basically she has done it for me. Just by reading this you get the jist of what the message is and after you've read the book, you've got a quick review.

The message is still keep the humanity going, but she has added some features I really found useful. Almost every chapter has one or more summaries entitled "Things you can do today to..." or "eteamwork Checklist." From these we get such suggestions as "Designate a technology champion" to "stop trying to collaborate by e-mail with attachments. Those methods are in the Dark Ages. Get up to speed with Adobe Acrobat Exchange." In summary, you have a quick easy read with a lot of practical advice.

If you're a bargain hunter, Born to Shop Hong Kong is a must! Almost every one of Suzy's recommendations are stellar. She makes it easy for you to find those one of a kind treasures to bring home-at discount prices. The book groups stores in geographical areas and provides easy to follow maps so you save time. For those who get tired of shopping, she offers unique sightseeing tips such as the Opera singers at Temple market. The restaurants she recommends are frequently entertaining in themselves, such as the one with a doctor who prescribes a meal based on your health. She's a friendly, funny writer with honest reviews of merchants. Her advice on avoiding tourist traps will save you time and money. I was in Hong Kong alone but felt like I had a friend along in Suzy's book. Suzy takes you places the average tourist would never experience. My sister, a flight attendant who just moved from Hong Kong and a co-worker who leads trips to the area had not been to many spots I visited-thanks to Suzy. "Born to Shop" has specific transportation advice on reaching your destination, includes conversion charts and it's a perfect purse size with a stain resistant plastic cover! She thought of everything. I'm going to France next and you can be sure I will buy Born to Shop Paris.

This book was my bible for 10 days in H.K. Not only were all the shopping recommendations right on, the hotels, especially The Conrad, and resturants were all excellent recommendations. Now what Suzy needs to do is write a book for the rest of China!

Marc Kramer tells us all how to start and build a new business. Excellent writing! Excellent thinking! This book gives sound advice from identifying good opportunities to closing the deal.

Norbert Aubuchon

This book could not have been more timely. Given the radical changes in the market for internet based busineses, it was about time that someone wrote a straight shooting book on how an e-commerce business should be built.

The beauty of Kramer's book is it's practical, hands on approach. I found that it serves as a virtual cookbook on how to do things the right way.

Thank you for this great book.

XML,XML,XML everywhere.

Also, there are tons of RE-written w3c XML specs.
but this is different covering all practical subjects with some java codes.

Make sure, if you are a novice at XML, get another introductory book(like inside XML) first.

When I got this book I already had quite a few XML books in my bookcase, all from Wiley, Addison Wesley, O'Reilly and yes, even Wrox... :-|

Being an IBM Certified Developer on XML, I know my way around the topic and this book certainly qualifies as a great addition to my collection. With all the numerous XML books out there that keep covering the same material, this book with its excellent content on the more specialized XML standards for B2B certainly is refreshing. So even if you know XML very well, you can learn a lot in this book.

Despite its average size the book covers a lot of topics, and the discussions are still very detailed while being concise and "to the point". There is little rambling here. The writing style is professional and interesting, and also include those personal insights that I appreciate in computer books. I like books by pros who use the stuff, not just write about it.

If you're a manager, analyst or some other less-technical IT worker who wants to know a lot more about XML itself as well as its B2B uses, you'll love it. It is technical and you'll have to get your hands dirty a little, but you'll finally be up to speed on XML & B2B and understand what people are discussing around you. Not only will it provide you with the much needed knowledge on XML, Internet transports and security, you'll get a lot on the B2B angle and help you in identifying which technologies and standards you should consider for your business.

Developers who know XML will have to expect some redundancy early in the book since there is a whole chapter on XML fundamentals. It can serve as a good recap, may cover some of the XML-related standards you might not know so well, but definitely paints a clear picture of how the whole range of XML stuff fits together in "El Photo Grande" (the big picture).

Unless you're an Internet protocols and transports guru, you'll learn some very valuable low-level stuff here and be better positioned to understand the impact of your designs. The chapter on security - one of the most critical topics in B2B - is very well explained and is an excellent intro to the various concepts, but you'll need a dedicated security book to truly achieve the necessary level of expertise that is required in the implementation of a B2B project.

Unfortunately, since the book introduces you to many topics and concepts but obviously cannot dig as deep as we'd always want (unless reading a 14-volume work), I would have expected the author to refer us to external resources and other books and he almost never does. There is also no bibliography so no help there either. With all the new concepts in there, a glossary would have been nice too, although there is a much welcome "Notes" section at the end with various references to terms and concepts found throughout the book. The companion website ...does offer references but they're mainly W3C sources (quite exhaustive though).

The best value of the book comes in part II with coverage on the various frameworks, vocabularies and standards in B2B XML such as ebXML, xCBL, cXML, RosettaNet, SOAP and BizTalk. Little of this appears in other books so you'll want to buy this one if only for that. You'll have to do more digging on the one standard you'll pick when comes the time to use these technologies in real-world scenarios, but at least here you'll be able to decide which way to go and why, and you'll be able to start prototyping too.

If you're an XML novice, the fundamentals chapter is nice but you'll want at least another XML book to gain any detailed and "hands-on" knowledge on the classic XML standards (XSL, XSLT, DTDs, DOM, SAX, XLink, XPointer, XPath, etc.) Allow me to recommend "Applied XML: A Toolkit for Programmers" and "XML Specification Guide" by Wiley, and "XML in a Nutshell" by O'Reilly as good starting points. Maybe you could even pick an XML book better adapted to your language since the B2B book strictly uses Java.

I don't mind the Java code throughout the book, even though I'm more of a VB developer. I hate books that provide examples in multiple languages since they waste space and end-up being confusing, and I understand how Java can be the best choice for the widest audience of XML developers. Anyways if you can't read Java code yet, you're probably in trouble already.

All in all an excellent book, I highly recommend it. You can expect the high level of quality that is so customary to Wiley books (and which seems to elude Wrox so often). It's cheaper than other Wiley books but still comparable in price to other publishers. Personally I would have preferred a thicker (even if pricier) book with deeper coverage but here you get a very good return on your money. Enjoy!

Rogers new book is notable for a number of reasons. It presents the subject of Business Process Management with a practical 'can do' approach that will appeal to organisation leaders and practitioners alike. It's direct style is accessible and provides a framework which leads both the reader and the BPM implementer through a tried and tested approach harnessing people, process and technology.

This is a definite must have in your BPM toolkit.

Among the stack of business process and process design books I've read this one stands out as the best. The reason for this bold statement is this is the only one that carefully examines business processes from the four dimensions of (1)Business, (2) Process, (3) Knowledge and (4)Business Rules. Contrast the four-dimensional view this book provides with the two-dimensional view most business process books take (business and process), and you'll begin to see why I like it so much and how this book is a good fit for process analysts and engineers who are faced with aligning business processes to e-commerce initiatives, or aligning IT to business.

What I like most is the book is divided into a management guide and a practitioner's guide. This is a unique approach that has a significant benefit: it aligns the sponsors and business process owners (managers) and the design and implementation teams (practitioners) into a unified team by giving each group the necessary information for business process management in their own language and from their own points of view. Among the "necessary information" are" ten guiding principles, a common framework and project management essentials.

I also like the way knowledge management is included, the clear focus on end results and the fact that the processes are designed for contemporary business (e-commerce, supply chain management, etc.), and incorporation of business rules. Combined, these make this book stand out as the best on the topic (in my opinion).

This book blends the no-nonsense process approach of pure process books with the fresh views of the current flood of "e" books, and does so without hype or gushing promises. It's down-to-earth, copiously illustrated and methodical. I strongly recommend this as the primary book on business process management and give it 5 stars.

I loved this book. I felt like I was getting the real inside scoop on the dirty tricks in the auto business. For the first time in my life, I was able to go out and buy a car, without feeling like I was being taken to the cleaners. I was in control! I loved the way the book was written, too. Mr. Raisglid really has a great sense of humor!

I cannot believe that I had so much fun buying my Acura. Using the Books suggestions I paid only $100 over cost and saved alot on my insurance. OH YEA, You will love the Directory chapter with hundreds of auto related discounters... parts, service, insurance, reviews of web sites! I never thought buying a car could be this good!I know what I am getting my auto buying and leasing friends for the Holidays. Good Luck!

I bought this book for a nephew of mine. He enjoys computers and wants to work on web sites. He liked that it talked about what he can start learning and where to go for help.

A career guide aimed at kids (read 7th grade and below), this book gives examples of career opportunities and the type of work environment in the webmaster profession. The book also focuses on what kids can do to learn webmaster skills at an early age, and how to get a website up and running for free. The case studies are also interesting, and give good, everyday examples of the World Wide Web and also discusses the difference between old "brick and mortar" businesses and "e-businesses."